NASCAR ® is a registered trademark of the National Association for Stock Car Auto Racing, Inc.

The ULTIMATE CHARGERS™ products

Ragu ® pasta sauce, Hellmann’s ® mayonnaise and Wisk ® laundry detergent will once again be the primary brands sponsoring the car with associate sponsors Lipton ® tea, Klondike ® ice cream bars, and Country Crock ® spread also participating in the program.  These brands set the standard in creating a strategic multi-branded sponsorship program that industry experts are referring to as the “next generation” of sports marketing programs.

Proud Sponsors of NASCAR and Official Products of Six Exciting Venues on the NASCAR Circuit

Ragu® , Hellmann’s®, Country Crock®, Wisk® and Klondike® are taking full advantage of the marketing power of NASCAR by continuing as Proud Sponsors of NASCAR® and as official products of Daytona International Speedway, Las Vegas Motor Speedway, Texas Motor Speedway,  Talladega Super Speedway, Lowe's Motor Speedway , and Richmond International Raceway.

At the six designated tracks, primary brands Ragu®, Hellmann’s® and Wisk® are sponsoring a weekend newspaper. Race fans can also enjoy an exciting campground program that brings hot and cold sampling vehicles to campers. And appearances at each of the six designated tracks as well as grocery stores throughout the United States by the Ultimate Chargers™ simulator will give fans an opportunity to take an ultimate drive.

Get more information on the Ultimate Chargers™ sponsoring brands by visiting the following websites:

www.eat.com
www.mayo.com
www.wisk.com
www.lipton.com
www.icecreamusa.com/klondike/

www.countrycrock.com